About us

Loire Secrets is your luxury incoming Travel Agency in Western France.

Your Destination Management Company France : DMC for Loire valley, Normandy and Brittany regions in France.

Fast growing company in the travel industry and a business-to-business provider for travel services for leisure and corporate, for individuals and groups.

We create packages including tailor-made tours, day trips from Paris and incentives. Activities are varied: meeting people, seeing places and having experiences. The list is constantly growing through our encounters and exchanges with local inhabitants and personalities. Who said curiosity killed the cat?

The ultimate formula consists in matching our expertise with your requirements to make your clients live an unforgettable experience.

A perfect combination needs experience and time: all our tours and stays are customized. We do not have peconceived trips, for we consider every request as unique.


Step 1

Exchanging with you is an important step to get to know your needs


It is the basis to guarantee a customized experience.

That mutual exchange of questions reveals your wishes , the accommodation best suited…. YOU are the main participant of your trip.

The more we know about you, the better we meet your needs.

Feel free to contact us straight away!

Step 2

Now that we know more
about you, up to us!

Up to us now !

We concentrate all our efforts to dream up for you the most amazing experience in Normandy, Brittany and the Loire Valley.

We contact our network of partners and professionals: hoteliers, local guides, chefs and winegrowers to make sure they are available when you arrive.

And you can also just choose “option” should you need time to think things over.

Step 3

Your personalized estimate

Your personalized estimate

Depending on the project we send you a personalized estimate between 2 and 6 days after our exchange – without any commitment on your part – except the wish to come over!

This estimate needs time and we do our very best to be quick.

Step 4

Travel confirmation

Travel confirmation

Once your plans are finalized and the details clear, a downpayment from you will confirm you come over and your reservation will be final.

You are covered financially by contrat. Your dream trip will come true.

If ever, in the meantime, you would like to add this hot-air balloon flight or that other river cruise for private lunch, no problem.

We always are at your disposal.

Step 5



And here you are! Your driver guide is waiting for you at the train station or the airport to look after you during your whole stay.

And in case you need us, we are never far and can be reached any time.

Make the most of every single moment ! 

Step 6

Feedback and sharing

Feedback and sharing

Back home, please give us your impressions and comments on your travel experience by email, on our website or on the phone.

This will help us to improve our services, to explore new ways and above all to even better know you in order to propose new ideas for another trip to France with our network organization Wine Tour in France.


Our team of enthusiasts personally and professionally know those men and women who make the reputation of the Loire Valley, Normandy and Brittany.

It will be a great pleasure to open for you the most secret doors to our regions, and to arrange accommodation, transportation, meals and visits for a harmonious customized stay.

Karine Guyon

Karine Guyon

Founder of Loire Secrets

A real ball of fire !

Karine Guyon

Founder of Loire Secrets

A real ball of fire

The Loire Valley has forever been Karine’s favored playground. She took her first steps on the Loire River’s sandbanks and grew up between the best the vegetable growers and the famous rose producing nurserymen. From her earliest days Karine was interested in the colors of her native country and attracted by the play of the light reflecting in the Loire River.

Having travelled marvelous countries for various tour operators, she understood that in no other place in the world she would find this softness of life. Today she is settled not far from the vineyards and her own garden contains a treasure: a troglodyte dwelling where our ancestors dug the limestone from the rock with which to adorn the valley’s beautiful chateaux.

From her experience and her many contacts in tourism sprang the encounter with Stéphane Tillement, president of the “Wine Tour in France” network. Together, they created Loire Secrets.

Karine always puts a little bit of herself into the trips she suggests and her own travel priorities have come to shape Loire Secrets’ philosophy: personal encounters, authenticity, emotions and curiosity for unique experiences.

Originally from the picturesque village of Saint-Remy-la-Varenne in Anjou, Helene grew up on the banks of the Royal River. Her wine knowledge is second to none and combined with her experience working abroad in New Zealand, Brazil and England.

After a short return to her hometown in Anjou she packed again but this time to stay in the Loire and settled in Sancerre, another good land for good wine !

She is in love with her new daily treat : « Crottin de Chavignol » a cheese matching perfectly with any Loire Valley white wine really !

Helene studied in Brittany, in the Gulf of Morbihan and knows the best hidden beaches and places to go to for a lovely oyster tasting. She loves going back there and enjoy time in her family beach house to discover new secrets places to visit and make crêpes.

Helene will be happy to tailor make your tours and open the doors to the finest wine estates and best hidden gem of the region.

Hélène Lorier

Hélène Lorier

Travel designer

An obstinate enthusiast !

Hélène Lorier

Travel designer

An obstinate enthusiast